Delirious

Personal Work, clothing line 2019-Present

@wearedelirious is a clothing company co-founded in 2019.

Delirious, the name of the brand, explores the connection between art, design, fashion, sustainability and delirium. With the idea of selling each garment as an art piece, only 50 of each design were produced.

First Collection: HEAD IN NATURE

"Where's your head at?"

The process began with some sketches.

The idea was to morph nature and humans into a single character.

The designs were digitalized and this was the result. This was the first designs created for the collection titled Head in Nature.

This design was later titled "Brother and Sister Go for a Walk."

Then, the rest (6) of the designs were created following the same idea.

From left to right: Elvis as a palm tree, Frida and Diego as cacti, Malik Sibide as a broccoli, Michael Jackson as a lettuce, unknown as a kapok tree and an unknown dancing duo as roses.

Hover over image for title of the work.

Knowing what the spirit of the brand would be, helped me and my partner- with the special help of a very talented friend- to create the logo, and interior tag of the brand.

Delirious Logo

Delirious interior tag

Our main platform for selling the pieces would be social media. So, I began the creation of the expectation campaign with some images like the following:

Meanwhile, the collection was being produced, stamped and packed all in a small workshop in the city center of Bogotá, Colombia. When it was finally ready, I creative-directed and photographed the collection.

The entire collection was shot on 35mm unedited film.

Next came packaging.

We used these recycled and reusable bags.

Design by: Camila Luque

Finally, we decided that each design should have a story. Camila Benedetti, the third Camila who was a part of this project, wrote the incredible stories that would give life to each design.

Each story would be printed on the outer tag and meant for the buyer to keep and collect. The buyer would also get an authenticity certificate that explained that they were purchasing a fairly unique piece since only fifty of each were produced.

Buyer _________

This doc. certifies that you have a DELIRIOUS work of art.

Piece #/50

Date

Final result...

Delirious launching

event invitation

Mixed media designed and created for content

Delirious Series II

This collection, titled "My Head is My Home" tackles the subject of mental health during the beginning of the COVID-19 pandemic. All designes are inspired by the lack of freedom imposed by the virus.

I. designs

I. Bailando Con Ella